Cookie & Tracking Policy

How we use tracking technologies at wobutzenoopusi to improve your experience and respect your privacy

Current Status

Look, I get it. Nobody actually reads these pages. But since you're here, I'll keep this straightforward and honest about what we track on wobutzenoopusi.com and why.

We use cookies and similar tracking technologies. Some are essential for the site to work. Others help us understand how people use our financial planning resources. And yes, we use some marketing tools to reach people who might benefit from our services.

What Are Cookies Anyway?

Cookies are small text files stored on your device when you visit websites. They remember things like your preferences, whether you've visited before, and how you navigate through pages.

Think of them like sticky notes the website leaves on your browser. Some stick around for years. Others disappear when you close your browser. They're not programs, can't install malware, and can't access other files on your device.

Essential Cookies

These make the site actually work. Without them, you can't navigate properly or use secure features. We can't turn these off because the site would break.

Functional Cookies

These remember your choices like form data and preferences. They make your experience smoother but aren't strictly necessary for basic site operation.

Analytics Cookies

These help us see which content people find useful and where they get stuck. We use this data to improve our financial planning resources and learning materials.

Marketing Cookies

These track your visits across websites to show relevant ads. If you've been researching financial planning, you might see our content appear elsewhere online.

Tracking Technologies We Use

First-Party Cookies

We set these directly from wobutzenoopusi.com. They handle essential functions like remembering your session, storing form progress, and tracking which resources you've accessed.

Third-Party Cookies

External services we use set these. This includes analytics platforms, marketing tools, and embedded content. They track across multiple sites to build broader profiles of user behavior.

Pixel Tags and Web Beacons

Tiny invisible images embedded in pages and emails. They tell us when content has been viewed and can trigger cookie placement. Often used in email campaigns to track open rates.

Local Storage

Similar to cookies but can store more data and don't expire automatically. We use this for features like saving your progress through financial planning modules or remembering your preferences long-term.

What We Track and Why

We track your interaction with our financial planning resources to understand what's helpful and what needs improvement. This includes which calculators you use, which guides you download, and how long you spend on educational content.

  • Pages you visit and time spent on each section
  • How you arrived at wobutzenoopusi.com (search, direct link, referral)
  • Device type, browser, and operating system
  • Approximate location based on IP address (city/region level)
  • Interactions with forms, calculators, and tools
  • Downloads of guides, templates, and resources
  • Navigation patterns through learning content
  • Search terms used within our site

We don't track your personal financial data through cookies. The information you enter into our calculators and planning tools stays separate from tracking technologies.

How Long We Keep Tracking Data

Different types of data stick around for different periods:

  • Session cookies expire when you close your browser
  • Essential functional cookies last up to 12 months
  • Analytics data is aggregated and kept for 26 months
  • Marketing cookies typically expire after 90 days
  • Your cookie preference choices are stored for 12 months

After these periods, the data either deletes automatically or becomes anonymized and aggregated where we can't identify individual users.

Managing Your Cookie Preferences

You have control over non-essential cookies. The button at the top of this page lets you reject all optional tracking. Your browser also gives you more granular control.

Browser-Specific Instructions

Keep in mind that blocking all cookies might affect site functionality. Some features like saved preferences or form progress won't work without at least functional cookies enabled.

Third-Party Services We Work With

We partner with several external services that place their own cookies. Here's what they do:

Google Analytics

Tracks site usage patterns, visitor demographics, and content performance. We use this to understand which financial planning topics resonate most and where people need more guidance. Data retention: 26 months.

Google Ads & Tag Manager

Manages marketing campaigns and conversion tracking. Helps us reach people searching for financial planning help and measure whether our advertising reaches the right audience. Data retention: 90 days for remarketing.

Meta Pixel

Tracks conversions from social media campaigns. If you've interacted with our content on Facebook or Instagram, this helps us understand what prompted you to visit. Data retention: 180 days.

Each of these services has its own privacy policy explaining how they handle data. We can't control their practices beyond choosing whether to use their services.

Updates to This Policy

We update this policy when we change how we use tracking technologies or when regulations require it. The last update was in February 2025.

Major changes get announced through a notice on our homepage. Minor clarifications happen without notification. We recommend checking back occasionally if you care about these details.

Your continued use of wobutzenoopusi.com after policy updates means you accept the changes. If you disagree with new tracking practices, you can adjust your cookie settings or stop using the site.

Questions About Our Tracking?

If you want more details about what we track or need help managing your preferences, reach out. We're at 1223 High Street Armadale VIC 3143 Australia.

Email us at contact@wobutzenoopusi.com or call +61 406 175 729